Today, [Brand] is a highly profitable Amazon [niche] brand.
With a lean team of [X], we've gotten it to $[XX]M/year in revenue and $[X]M in EBITDA.
And it hasn't even been our best work or primary focus:
It’s safe to say that we’re world-class at building Amazon-first brands (all fully white-hat, by the way).
But there is a natural ceiling to being on only one platform.
Our goal for [Brand] is to build a true legacy, omni-channel [niche] brand worth at least a billion dollars.
We want you to lead this journey and join [Brand] as the General Manager.
Sidenote:
We have a similar vision for [Brand 2] in the [niche 2] space.
We just brought on [Name] as the General Manager for [Brand 2] - the mastermind who took [company] from nothing to $[XXX]M/year between [year 1]-[year x].
Stage 1 is building a DTC engine, specifically on TikTok and Meta (on top of Amazon).
This requires…
The current brand expression (visuals, positioning, "why us") isn't nearly at the level needed for premium pricing power and omnichannel expansion. Rebranding is a priority.
Think aspirational design, aesthetics, belonging, "stand-out" products, brand desire, and emotional appeal.
The current product mix ([product category 1]/[product category 2]) was the result of non-strategic testing.
So far, [Brand] has been a non-core asset, so we launched whatever made sense opportunistically rather than following a disciplined brand strategy.
Going forward…
In the short term, we have [X] products in the R&D pipeline right now, being finished and handed off. After that, your team will take charge of product development.
Our target is ~20 new SKUs over 2 years, designed for social commerce and premium positioning.
Bottom line: each channel has an optimal lineup of products, especially in terms of price/unit economics. Your team will create this ideal lineup.
TikTok Shop and Meta are the most powerful distribution channels for young [niche] brands.
We want to have a masterful leader for each, set them up for success through great branding and product development, and let them go to work.
Correspondingly, your first hires will be the VP of Brand, the VP of Product, the Head of TikTok Shop, and the Head of Meta - along with support functions like Finance, HR, and IT.
You will inherit our high-performing Amazon team ([X] people) from the current company setup.
Once our DTC engine has been built, we can start conquering retail and later international markets. But that’s likely to happen in ~3 years.
If this sounds like a lot, that's because it is.
So what's in it for you? Why join us?